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Beach Clean Up Campaign in East Malaysia

1768kg of Trash Gathered & Cleared From Dalit Tuaran Beach in Kota Kinabalu

Kota Kinabalu, Sabah, 2nd August 2022, – Lush Malaysia flew to Kota Kinabalu and collaborated with Shangri-La Rasa Ria to extend the Beach Clean Up Campaign to East Malaysia after having done successful events in Kuantan and Penang. What began as a small company initiative has grown into a bigger objective in achieving cleaner and healthier
coasts across the country and at the same time highlighting the importance of decontaminating our environment for a better future.

In 2018, Malaysia ranked number 1 in Asia for plastic consumption leaving 5 neighbouring countries far behind. An average Malaysian contributes to 16.78kg of plastic on a yearly basis. Our beaches are not foreign to plastic trashing and we must begin taking proactive efforts to compensate for many years of ignorance about the effects of plastic disposals towards our oceans and marine life.

An accumulated amount of 1768kg of trash including plastic beverage bottles, cigarette butts, and plastic pieces were collected during the clean-up. This equated to about 48kg of trash per person which is heavier than the average amount collected during this type of event. The Beach Clean Up activity was coordinated by Lush in collaboration with
Shangri-La and participated by several influencers and media including Ramona Zamzam, Jayce (Muachi) Tan, Alisha (beauty editor from Harper’s Bazaar) and Julia (beauty editor from Glam) as well as hotel guest volunteers. The 1 hour activity also involved discovering unusual items dumped along the beach including detergent bottles, computer casings, shoes and many others. All of which could have been recycled and disposed of properly but instead wind up on our beaches and in the ocean threatening our corals and marine life. We believe in a collaborative effort from everyone in reducing wastes and taking care of our beaches and oceans. The bottom line is us. Whether we mean to litter or not, there’s always a chance the plastic we throw away could make it into the sea. Big changes start with small steps, we all have the power to make a change. Start with reducing plastic usage.

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