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PR & Marketing Manager

Subject:

PR & Marketing Manager

Job Type:

Full Time

Salary:

Salary is based on your letter of offer.

Location:

Lush Malaysia Headquarter

Subject:

PR & Marketing Manager

Job Type:

Full Time

Salary:

Salary is based on your letter of offer.

Job Type:

Lush Malaysia Headquarter

Qualification:

Responsible for developing, implementing and managing marketing campaigns that promote a company and its products. A major role in enhancing brand awareness within the social media well as driving footfall to the store and acquiring leads/customers

PR & Marketing Manager Job Purpose:

  • Responsible in fielding media questions and pitching stories to the media, preparing press release and organizing in-store event.
  • Responsible for developing, implementing and managing marketing campaigns that promote a company and its products. A major role in enhancing brand awareness within the social media well as driving footfall to the store and acquiring leads/customers

PR & Marketing Manager Key Responsibilities:

  • Build genuine and strong relationships with media, campaign partners- Work with other parties for tie-ups and co-organize events / campaigns, suppliers and global LUSH PR teams.
  • Create and deliver effective PR strategies across country, combining brand vision and business objectives to achieve commercial goals.
  • Ensure monthly collection of customer database from store and Compile and provide updates/ new launches/ news/ media coverage/ events for Lush website/ newsletter (moving forward)
  • Organize in-store events for press and KOL (new collection).
  • Work closely with principal (UK) on day to day or ad-hoc basis.
  • Monitor all magazines and newspapers for Company articles.
  • Research and share press release to compile for PR Report
  • Working on marketing initiatives to increase conversion rate and drive footfall into the store.
  • Prepare reports- Report and measure ROI on all PR activities and outcomes
  • Post-mortem of events.
  • Build and protect LUSH brand reputation to cement market position.
  • Access and engage media in brand storytelling and convert media into brand advocates.
  • Create and execute events and experiences to share brand stories with media. Respond to media requests; pitching proactively and reactively to media.
  • Prepare PR budgets and forecast products for PR needs.
  • Organise media to attend local suppliers, and charity pot partners for a true brand experience.
  • Manage and lead the charity pot campaigns.
  • Actively seek and apply for a large amount of awards throughout the year that align with the business goals.
  • Amplify human rights, animal welfare and environmental protection campaigns through effective media outreach.

PR & Marketing Manager Job Duties:

  • Daily – Social Media – Content Development
    • Curating, planning and deciding the products and type of content (curated & repost content)
    • Prepare and fine-tune copy for all pre-planned and curated content.
    • Search, keeping updated, filter and optimize relevant content from principal brands, Other countries and User generated content) to be reposted.
    • Create social buzz regarding new product or special collection launches.
  • Daily – Social Media – General Monitoring
    • Monitoring number of likes and comments of previous postings to understand Consumer preference and updating in monthly social media tracking report
    • Monitor the ever-changing types of content preferred by followers and customers to identify which products of contents garner the most engagement to aid future planning.
    • Replying and handling customer’s enquiries through comments or personal message.
    • Monitor principal social media strategy.
  • Weekly – Social Media
    • Content to include a targeted qty 2 postings a day / 14 postings a week (or more whenever applicable)
  • Others
    • Social Media
      • Ad hoc postings.
      • Brainstorm, develop and manage new, different content or campaigns to improvise.
      • Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
      • Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
    • Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
      • Plan and organize photoshoots session of new products / User generated content / Lush Ambassadors to be posted on social media. Target 4 days (morning) a month with average 1 shoot per week.
    • Products Training
      • Attend new product training for better understanding of products and new collection.
    • PO
      • Raise ePO and submission to Finance.
      • Filling PO & invoices.
      • Follow up to ensure payment is made in timely manner.

Pay:

Salary is based on your letter of offer.

Location:

You will work in HQ, office, which will be your usual place of work. From time to time you will be required to work away from the office, ie : at shop, including meetings both around Malaysia and overseas should the need arise, which may mean overnight stays away from home.

Hours:

Your contracted hours are stated in your letter of offer.

Your Team :

  • Communication is key to running a successful business. Create and maintain the right systems in place to ensure all staff can effectively communicate with each other, both on and off the office.
  • Provide regular learning, coaching and reviews the team (Management and Retail).
  • Encourage, respect and look after one another. Hold each other up so that your place of work is a supportive environment.

Your Leadership :

  • Contribute by creating & supporting the team (Management & Retail). Sharing information & guidance to the team which ultimately contribute towards achieving the common goals.
  • Take on any tasks as requested by your Superior in order to develop your skills to effectively manage the business, such as planning, ordering, recruitment and performance management.
  • You should develop the juniors to become strong leaders, ensuring they have the right skills to develop the team and contribute to the management of the business.
  • All decisions you make should be inclusive of all members of your team.

Your Development :

  • You are responsible for your own development. Create your own career goals, and ensure you’re on the right path. Regularly assess your own performance and where there are gaps in your knowledge or skills, decide how you can fill them and then make that happen.
  • Routinely seek out the development you feel you need from your Superior, so they can tailor-make learning opportunities for you and understand your career goals. Utilise any feedback, coaching, meetings and reviews that you receive – they all exist to develop your skills.

Our Ideal Candidate:

  • At least 2 years’ experience in a similar role.
  • Degree in Public Relations, Marketing or a related field.
  • Passionate about Lush; our products, ethics and values.
  • Has professional interpersonal communication and computer skills (Microsoft excel, word and power point).
  • Experience writing and leading multiple PR campaigns with proven results.
  • Have a strong work ethic and passion for development.
  • Proven experience executing creative ideas.
  • Multi-tasking abilities; and displays a high degree of attention to detail and accuracy.

What you get from us:

  • A supportive team where your input and opinion is valued
  • Paid birthday leave.
  • Great management bonus and benefits
  • A generous discount on LUSH products keep you smelling and feeling fresh.
  • A fantastic working environment!

    Apply Now



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