We are very excited to be able to offer the opportunity to take on this career-changing role!
We're looking for a new PR & Marketing to join the LUSH MALAYSIA team. PR actively will be responsible for increasing Lush’s Brand presence in Malaysia, according to global standards.
Responsible in fielding media questions and pitching stories to the media, preparing press release and organizing in-store event.
Responsible for developing, implementing and managing marketing campaigns that promote a company and its products. A major role in enhancing brand awareness within the social media well as driving footfall to the store and acquiring leads/customers.
What We Do
▪ Build genuine and strong relationships with media, campaign partners- Work with other parties for tie-ups and co-organize events / campaigns, suppliers and global LUSH PR teams.
▪ Create and deliver effective PR strategies across country, combining brand vision and business objectives to achieve commercial goals.
▪ Ensure monthly collection of customer database from store and Compile and provide updates/ new launches/ news/ media coverage/ events for Lush website/ newsletter (moving forward)
▪ Organize in-store events for press and KOL (new collection).
▪ Work closely with principal (UK) on day to day or ad-hoc basis.
▪ Monitor all magazines and newspapers for Company articles.
▪ Research and share press release to compile for PR Report
▪ Working on marketing initiatives to increase conversion rate and drive footfall into the store.
▪ Prepare reports- Report and measure ROI on all PR activities and outcomes
▪ Post-mortem of events.
▪ Build and protect LUSH brand reputation to cement market position.
▪ Access and engage media in brand storytelling and convert media into brand advocates.
▪ Create and execute events and experiences to share brand stories with media. Respond to media requests; pitching proactively and reactively to media.
▪ Prepare PR budgets and forecast products for PR needs.
▪ Organise media to attend local suppliers, and charity pot partners for a true brand experience.
▪ Manage and lead the charity pot campaigns.
▪ Actively seek and apply for a large number of awards throughout the year that align with the business goals.
▪ Amplify human rights, animal welfare and environmental protection campaigns through effective media outreach.
What We Need from You
Daily - Social Media (Content Development)
▪ Curating, planning and deciding the products and type of content (curated & repost content)
▪ Prepare and fine-tune copy for all pre-planned and curated content.
▪ Search, keeping updated, filter and optimize relevant content from principal brands, other countries and user generated content to be reposted.
▪ Create social buzz regarding new product or special collection launches.
Daily - Social Media (General Monitoring)
▪ Monitoring number of likes and comments of previous postings to understand Consumer preference and updating in monthly social media tracking report.
▪ Monitor the ever-changing types of content preferred by followers and customers to identify which products of contents garner the most engagement to aid future planning.
▪ Replying and handling customer’s enquiries through comments or personal message.
▪ Monitor principal social media strategy.
Weekly - Social Media
▪ Content to include a targeted qty 2 postings a day / 14 postings a week (or more whenever applicable)
Others
▪ Social Media
▪ Ad hoc postings.
▪ Brainstorm, develop and manage new, different content or campaigns to improvise.
▪ Identify new trends in marketing and evaluating new technologies in the market. To be share with the team.
▪ Suggesting relevant campaigns or content to increase awareness, engagement and follower.
Products Photoshoot
▪ Plan and organize photoshoots session of new products / User generated content / Lush Ambassadors to be posted on social media. Target 4 days (morning) a month with average 1 shoot per week.
▪ Products Training
▪ Attend new product training for better understanding of products and new collection.
▪ Purchase 0rder
▪ Raise e- purchase order and submission to Finance.
▪ Filling purchase order & invoices.
▪ Follow up to ensure payment is made in timely manner.
Our Ideal Candidate
▪ At least 2 years’ experience in a similar role.
▪ Degree in Public Relations, Marketing or a related field.
▪ Passionate about Lush; our products, ethics and values.
▪ Has professional interpersonal communication and computer skills (Microsoft excel, word and power point).
▪ Experience writing and leading multiple PR campaigns with proven results.
▪ Have a strong work ethic and passion for development.
▪ Proven experience executing creative ideas.
▪ Multi-tasking abilities; and displays a high degree of attention to detail and accuracy.
▪ Looking for expertise in the cosmetic and perfume industry.
▪ Those who have experience in event company are highly recommeded to apply.
Email resume to hr@lush.my
Please state job position in your application.