LUSH launches Keystone Giving product funding protection corridors for wildlife in Cameroon.

LUSH is launching its latest Keystone Giving product inspired by keystone species, those that have a greater role in maintaining the structure of an ecological community and its overall biodiversity.

75% of the sales price (minus tax) from Elephant Jelly, will go towards Working For The Wild who are working to protect and restore 52,000 hectares in Cameroon, creating an essential wildlife corridor for African forest elephants and other mammals under threat. 

They are carrying out this work with the African Conservation Foundation and Environment and Rural development Foundation for biodiversity protection, address human-wildlife conflicts and the creation of eight community enterprises to offer alternative livelihoods and promote long-term stewardship of Cameroon's biodiversity.

Elephant Shower Jelly

A Deng Deng Community Leader speaks to the impact of the project in Cameroon “Before we saw the forest only as a source of wood. Now we see it as a source of life, income and pride.”

About Lush Giving:

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.

In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.

Giving at Lush has since entered a new era – the biannual Prizes have continued, and Lush continues to support human rights and social justice; animal rights and environmental protection through charitable products raising money for particular causes that are pertinent at any given time. And the product reflects that cause.

“When thinking about the future of giving, I want to land single, impactful messages that everyone understands and everyone can get behind.”
- Mark Constantine, Lush Co Founder and CEO